THE BOARD
Rob Hetherington
Sally Reynolds-Wragg
Sally Reynolds-Wragg
CEO and Founder
- 18-years Experience in International Sales, Marketing and Business Development for Start Ups, SMEs and MNCs
- 10+ years’ experience in Location Based Entertainment
- Record in securing license agreements with Global Brands
- Previously, as Commercial Director of Lappset Creative a leader in Design & Build of Branded Family Enterta
CEO and Founder
- 18-years Experience in International Sales, Marketing and Business Development for Start Ups, SMEs and MNCs
- 10+ years’ experience in Location Based Entertainment
- Record in securing license agreements with Global Brands
- Previously, as Commercial Director of Lappset Creative a leader in Design & Build of Branded Family Entertainment Centres, led the business development to secure and build Peppa Pig World of Play Family Entertainment Centres for Merlin Entertainment in China and USA, as well as Mattel Play Family Entertainment Centres in EMEA
- Strategist comfortable in identifying and activating new business work streams, as well as generating new clients for products and services in new markets worldwide
- International Network of Operators, Suppliers and Investors.
- Relationships with complimentary consulting services, such as attraction feasibility, technology consultancy, that can be introduced and collaborated with to help deliver projects and attractions
Sally Reynolds-Wragg
Sally Reynolds-Wragg
Sally Reynolds-Wragg
Chief Marketing & Development Officer
- CEO Sliverstone Heritage Limited
- 25 years experience in Location based Entertainment Industry, six with the world's second largest attraction operator – Merlin Entertainments Ltd, most recently as Sales and Marketing Director for Legoland Windsor (2010)
- Since May 2013, as CEO of Silverstone Heritage Lt
Chief Marketing & Development Officer
- CEO Sliverstone Heritage Limited
- 25 years experience in Location based Entertainment Industry, six with the world's second largest attraction operator – Merlin Entertainments Ltd, most recently as Sales and Marketing Director for Legoland Windsor (2010)
- Since May 2013, as CEO of Silverstone Heritage Ltd leading the project to build the Silverstone Experience at the Circuit. Secured significant Capital Raise through the Heritage Lottery Fund awarded, a grant of £9.1 million towards the £20 million. Attraction opened October 2019
Kevin Smith
Sally Reynolds-Wragg
James Orchard
Operations Director
- Over 25 years experience in operations management and commercial development across the Hospitality, Location Based Entertainment, Attractions and Leisure industry.
- Specialist in Commercial Development, Operational Systems, Business Planning and Leadership Development
- Experienced leader in new attraction opening, working
Operations Director
- Over 25 years experience in operations management and commercial development across the Hospitality, Location Based Entertainment, Attractions and Leisure industry.
- Specialist in Commercial Development, Operational Systems, Business Planning and Leadership Development
- Experienced leader in new attraction opening, working with respected brands such as Center Parcs and the Continuum portfolio of nationwide attractions.
James Orchard
James Orchard
James Orchard
Director of Programme & Project Management
- 20 years Project Management and Operations Management experience delivering $100m+ projects across multiple sectors in location based entertainment
- Track record of successfully delivering projects in the UK, France, Luxembourg and China working with International design and construction teams.
- Lead
Director of Programme & Project Management
- 20 years Project Management and Operations Management experience delivering $100m+ projects across multiple sectors in location based entertainment
- Track record of successfully delivering projects in the UK, France, Luxembourg and China working with International design and construction teams.
- Lead Project Manager for KidZania UK and other LBE’s in the UK and China
- Specialist in early risk identification for site acquisition strategies across EMEA
- Highly experienced in cost reduction, project delivery and procurement strategies
Sean Curtis
James Orchard
Sean Curtis
Chief Strategy Officer
- Marketing Director for companies including LandSec, Lendlease and Marks & Spencer
- Over 20 years working in International Retail Property sector including location based entertainment properties
- Mentor, Investor and Board advisor to fast-growth start-ups in Property and Technology sectors
- International speaker on Marketing, Loyalty and Proptech
FOUNDING PARTNERS
Kevin Williams
Kevin Williams
Kevin Williams
Technology Director
- Over 25-years of experience in the international immersive / interactive entertainment, amusement and location based entertainment attractions
- Well-known presenter on the international market, at numerous conferences; a senior speaker of the Foundation Entertainment University, bootcamp for FEC investors
- Track record work
Technology Director
- Over 25-years of experience in the international immersive / interactive entertainment, amusement and location based entertainment attractions
- Well-known presenter on the international market, at numerous conferences; a senior speaker of the Foundation Entertainment University, bootcamp for FEC investors
- Track record working for leading providers of entertainment technology and operations in the sectors
- Ex-Walt Disney Imagineer, having been head-hunted to work on unique immersive entertainment projects
- Founded leading consultancy specializing in the deployment, operation and investment into the Out-of-Home entertainment market
- Consulting for leading manufacturers of products, facility and those investing in the sector
- Kevin is also the publisher and editor of the The Stinger Report, as Spider Entertainment proudly sponsors, to provide leading edge technology reporting for the immersive sector.
Tracy Balsz
Kevin Williams
Kevin Williams
Business Development Director
- President, Western North America Division of the Themed Entertainment Association with 25 years in the Location Based Entertainment industry
- Highly experienced marketing and business development consultant to the entertainment industry
- Expert in Marketing strategy from brand design to digital campaigns
- Strategic
Business Development Director
- President, Western North America Division of the Themed Entertainment Association with 25 years in the Location Based Entertainment industry
- Highly experienced marketing and business development consultant to the entertainment industry
- Expert in Marketing strategy from brand design to digital campaigns
- Strategic growth consultant, helping companies enter new markets - entrance strategies, new verticals, branding, messaging and outreach
- Connections to the TEA global divisions and projects situated worldwide
- Located in Los Angeles.
Ashley Lynch
Kevin Williams
Ashley Lynch
Design Director
- 20 years experience of themed attraction, location based entertainment and architectural design
- Creative and architectural lead on international projects including Mattel Play, De Schatberg Netherlands and Liverpool, Peppa Pig World of Play, Shanghai, Dallas & Michigan and Peter Rabbit at Flamingoland and Willows Farm.
- Highly
Design Director
- 20 years experience of themed attraction, location based entertainment and architectural design
- Creative and architectural lead on international projects including Mattel Play, De Schatberg Netherlands and Liverpool, Peppa Pig World of Play, Shanghai, Dallas & Michigan and Peter Rabbit at Flamingoland and Willows Farm.
- Highly experienced in delivering layout solutions and site feasibility to complex indoor and outdoor attractions.
- Previous expertise as Senior Architectural Technologist on award winning Educational and Retail schemes in the UK.
GLOBAL REPRESENTATIVES
Abdulaziz Basahal
Abdulaziz Basahal
Abdulaziz Basahal
Business Development, Middle East
- Versatile, forward-thinking and results oriented individual that has unyielding desire to achieve a high standard of work and above average record of efficient results.
- Over 10 years consultancy experience in the GCC region.
- Deep understanding of local business culture and current market trends.
- Will be th
Business Development, Middle East
- Versatile, forward-thinking and results oriented individual that has unyielding desire to achieve a high standard of work and above average record of efficient results.
- Over 10 years consultancy experience in the GCC region.
- Deep understanding of local business culture and current market trends.
- Will be the Spider representative in the region to bring immersive entertainment to the burgeoning location based entertainment industry including Saudi Arabia’s Vision 2030.
Roland Tan
Abdulaziz Basahal
Abdulaziz Basahal
Business Development, APAC
- Over 16 years of experience in Attractions & Events management, FMCG and Hospitality.
- More than 14 years of experience in management positions.
- Working experience at Staytion (SMRT), NTUC's e2i, Action Stadium Singapore, BOUNCE Singapore, Changi Airport Group, NTUC Club, Singapore Expo, Popular Book, Starhub & Brit
Business Development, APAC
- Over 16 years of experience in Attractions & Events management, FMCG and Hospitality.
- More than 14 years of experience in management positions.
- Working experience at Staytion (SMRT), NTUC's e2i, Action Stadium Singapore, BOUNCE Singapore, Changi Airport Group, NTUC Club, Singapore Expo, Popular Book, Starhub & British Club
- Track record of Start-ups launch: Staytion, Action Stadium Singapore, Bounce Singapore & Zero latency
- Familiar with statutory regulations and requirements
our story
Rob Hetherington hatched the idea for Spider Entertainment in 2019 when malls and landlords seriously began looking at becoming entertainment destinations. As leasing agents, they all asked "who was going to fund the concept and who would operate?" During the pandemic Rob assembled the perfect team of location based entertainment expert
Rob Hetherington hatched the idea for Spider Entertainment in 2019 when malls and landlords seriously began looking at becoming entertainment destinations. As leasing agents, they all asked "who was going to fund the concept and who would operate?" During the pandemic Rob assembled the perfect team of location based entertainment experts to develop a new entertainment concept. Rob also set out to conquer the investment world and successfully set up a funding resource specifically for launching immersive entertainment venues.