LEADERSHIP TEAM
Rob Hetherington
Sally Reynolds-Wragg
Rob Hetherington
CEO and Founder
- 20-years Experience in International Sales, Marketing and Business Development for Start Ups, SMEs and MNCs
- 10+ years’ experience in Location Based Entertainment
- Record in securing license agreements with Global Brands
- Previously, as Commercial Director of Lappset Creative a leader in Design & Build of Branded Family Enterta
CEO and Founder
- 20-years Experience in International Sales, Marketing and Business Development for Start Ups, SMEs and MNCs
- 10+ years’ experience in Location Based Entertainment
- Record in securing license agreements with Global Brands
- Previously, as Commercial Director of Lappset Creative a leader in Design & Build of Branded Family Entertainment Centres, led the business development to secure and build Peppa Pig World of Play Family Entertainment Centres for Merlin Entertainment in China and USA, as well as Mattel Play Family Entertainment Centres in EMEA
- Strategist comfortable in identifying and activating new business work streams, as well as generating new clients for products and services in new markets worldwide
- International Network of Operators, Suppliers and Investors.
- Relationships with complimentary consulting services, such as attraction feasibility, technology consultancy, that can be introduced and collaborated with to help deliver projects and attractions
James Orchard
Sally Reynolds-Wragg
Rob Hetherington
Chief Operating Officer
- 20 years Project Management and Operations Management experience delivering $100m+ projects across multiple sectors in location based entertainment
- Track record of successfully delivering projects in the UK, France, Luxembourg and China working with International design and construction teams.
- Lead Project Manager for
Chief Operating Officer
- 20 years Project Management and Operations Management experience delivering $100m+ projects across multiple sectors in location based entertainment
- Track record of successfully delivering projects in the UK, France, Luxembourg and China working with International design and construction teams.
- Lead Project Manager for KidZania UK and other LBE’s in the UK and China
- Specialist in early risk identification for site acquisition strategies across EMEA
- Highly experienced in cost reduction, project delivery and procurement strategies
- Founding Partner Spider Entertainment Holdings Ltd.
Sally Reynolds-Wragg
Sally Reynolds-Wragg
Sally Reynolds-Wragg
Chief Experience Officer
- CEO Sliverstone Heritage Limited
- 25 years experience in Location based Entertainment Industry, six with the world's second largest attraction operator – Merlin Entertainments Ltd, most recently as Sales and Marketing Director for Legoland Windsor (2010)
- Since May 2013, as CEO of Silverstone Heritage Ltd leading the
Chief Experience Officer
- CEO Sliverstone Heritage Limited
- 25 years experience in Location based Entertainment Industry, six with the world's second largest attraction operator – Merlin Entertainments Ltd, most recently as Sales and Marketing Director for Legoland Windsor (2010)
- Since May 2013, as CEO of Silverstone Heritage Ltd leading the project to build the Silverstone Experience at the Circuit. Secured significant Capital Raise through the Heritage Lottery Fund awarded, a grant of £9.1 million towards the £20 million. Attraction opened October 2019
- Founding Partner Spider Entertainment Holdings Ltd.
Louise Gravina
Louise Gravina
Sally Reynolds-Wragg
Non-Executive Chairperson
- Board of Directors Chairperson Spider Entertainment Holdings Ltd.
- Her role is essential at this exciting time of fast growth for overseeing long-term strategy, risk management, and financial oversight of all companies that sit under the parent company of Spider Entertainment Holdings Ltd.
- 25 years’ direct experienc
Non-Executive Chairperson
- Board of Directors Chairperson Spider Entertainment Holdings Ltd.
- Her role is essential at this exciting time of fast growth for overseeing long-term strategy, risk management, and financial oversight of all companies that sit under the parent company of Spider Entertainment Holdings Ltd.
- 25 years’ direct experience as a risk and assurance Senior Executive and Director working within various industries including; the airline, grocery and telecoms sectors. Companies include Arthur Anderson, Ford Motor Company, Quantas Airlines, Sainsbury’s Plc and Talk Talk where Louise was Director of Risk.
- Educated in Australia with a degree in business accounting from RMIT University, and a graduate degree from Chartered Accountants of Australia and New Zealand
Kevin Smith
Louise Gravina
Ashley Lynch
Operations Director
- Over 25 years experience in operations management and commercial development across the Hospitality, Location Based Entertainment, Attractions and Leisure industry.
- Specialist in Commercial Development, Operational Systems, Business Planning and Leadership Development
- Experienced leader in new attraction opening, working
Operations Director
- Over 25 years experience in operations management and commercial development across the Hospitality, Location Based Entertainment, Attractions and Leisure industry.
- Specialist in Commercial Development, Operational Systems, Business Planning and Leadership Development
- Experienced leader in new attraction opening, working with respected brands such as Center Parcs and the Continuum portfolio of nationwide attractions.
- Founding Partner Spider Entertainment Holdings Ltd.
Ashley Lynch
Louise Gravina
Ashley Lynch
Creative Director
- 20 years experience of themed attraction, location based entertainment and architectural design
- Creative and architectural lead on international projects including Mattel Play, De Schatberg Netherlands and Liverpool, Peppa Pig World of Play, Shanghai, Dallas & Michigan and Peter Rabbit at Flamingoland and Willows Farm.
- High
Creative Director
- 20 years experience of themed attraction, location based entertainment and architectural design
- Creative and architectural lead on international projects including Mattel Play, De Schatberg Netherlands and Liverpool, Peppa Pig World of Play, Shanghai, Dallas & Michigan and Peter Rabbit at Flamingoland and Willows Farm.
- Highly experienced in delivering layout solutions and site feasibility to complex indoor and outdoor attractions.
- Previous expertise as Senior Architectural Technologist on award winning Educational and Retail schemes in the UK.
- Founding Partner Spider Entertainment Holdings Ltd.
Tracy Balsz
Shelley Hetherington
Shelley Hetherington
Business Development Director
Managing Partner - USA
- Board member of the Themed Entertainment Association with 25 years in the Location Based Entertainment industry
- Highly experienced marketing and business development consultant to the entertainment industry
- Expert in Marketing strategy from brand design to digital campaigns
- Strategic growth
Business Development Director
Managing Partner - USA
- Board member of the Themed Entertainment Association with 25 years in the Location Based Entertainment industry
- Highly experienced marketing and business development consultant to the entertainment industry
- Expert in Marketing strategy from brand design to digital campaigns
- Strategic growth consultant, helping companies enter new markets - entrance
strategies, new verticals, branding, messaging and outreach - Connections to the TEA global divisions and projects situated worldwide
Shelley Hetherington
Shelley Hetherington
Shelley Hetherington
Business Operations Manager
- Experienced accountant with a background in audit and assurance, management report design, and process design and review.
- Qualified ACA accountant working for PwC for 4 years. Experience of auditing small privately owned companies through to multi-national listed companies.
- Worked at J Sainsbury’s plc Head Office
Business Operations Manager
- Experienced accountant with a background in audit and assurance, management report design, and process design and review.
- Qualified ACA accountant working for PwC for 4 years. Experience of auditing small privately owned companies through to multi-national listed companies.
- Worked at J Sainsbury’s plc Head Office for 7 years as an Operational Auditor and Project Business Analyst, gaining experience and insight across a variety of departments.
TEAMS
Steven Jackson
Denise Mangaram-Jackson
Steven Jackson
Spider Box Manchester
General Manager
- Over 17 years experience in the Hospitality sector working worldwide for Scotsman Group, Stonegate, Brewdog
- Specialising in business and brand development, marketing and operations
- Operated a variety of sites from fine dining restaurants & hotels to cafes & cocktail bars.
Saskia Morris
Denise Mangaram-Jackson
Steven Jackson
Spider Box Manchester
Deputy General Manager
- With over a decade of solid business management experience, Saskia has held General Manager and Office Management positions in hospitality, retail, fine dining.
- She has worked locally in the region and understands the customer base well to service customer's needs and adapt Spider Box's delivery.
Denise Mangaram-Jackson
Denise Mangaram-Jackson
Denise Mangaram-Jackson
Project Manager
- Denise is working on multiple projects for Spider globally, with current projects in the US market.
- Creative leader with over four years of experience as the Head of Experience and Creative Projects at KidZania London while collaborating with HQ global in Mexico City.
- Managed multiple family entertainment centre projects in
Project Manager
- Denise is working on multiple projects for Spider globally, with current projects in the US market.
- Creative leader with over four years of experience as the Head of Experience and Creative Projects at KidZania London while collaborating with HQ global in Mexico City.
- Managed multiple family entertainment centre projects in the UK and Finland as a Senior Project Manager at Rise Management Consulting.
REGIONAL REPS & CONSULTANTS
Maged El Naggar
Maged El Naggar
Maged El Naggar
Business Development, Middle East
- Middle East leisure and entertainment expert and Founder of Mag Enterprises
- Based in Riyadh, Saudi Arabia
- Extensive background in developing and running major entertainment venues and companies, with an operator’s mindset.
- In this role, Maged will implement and help oversee the design/build/operations projec
Business Development, Middle East
- Middle East leisure and entertainment expert and Founder of Mag Enterprises
- Based in Riyadh, Saudi Arabia
- Extensive background in developing and running major entertainment venues and companies, with an operator’s mindset.
- In this role, Maged will implement and help oversee the design/build/operations projects being secured in the Middle East for Spider Entertainment, and provide best practices from his experience working in the region
- With an award-winning career spanning over two decades in the Leisure, Amusement/Theme Parks Commercial Retail, and Retail Entertainment industries, Maged has honed a robust skillset in Business/Project Development, Operations, Sales, and Marketing. Throughout his professional journey, he has held esteemed leadership positions including CEO of Retail & Entertainment at HWADI Group, CEO of Retail & Entertainment at Ajlan & Bros Holding Group, CEO of Fawaz Al Hokair Leisure & Entertainment, Board member of Marakez (Egypt), Governor of KidZania Jeddah, and GM of Al Othaim Leisure & Tourism. Additionally, he founded MAG Enterprises, PlayPoint Dubai, and PlayPoint Egypt.
Roland Tan
Maged El Naggar
Maged El Naggar
Business Development, APAC
- Over 16 years of experience in Attractions & Events management, FMCG and Hospitality.
- More than 14 years of experience in management positions.
- Working experience at Staytion (SMRT), NTUC's e2i, Action Stadium Singapore, BOUNCE Singapore, Changi Airport Group, NTUC Club, Singapore Expo, Popular Book, Starhub & Brit
Business Development, APAC
- Over 16 years of experience in Attractions & Events management, FMCG and Hospitality.
- More than 14 years of experience in management positions.
- Working experience at Staytion (SMRT), NTUC's e2i, Action Stadium Singapore, BOUNCE Singapore, Changi Airport Group, NTUC Club, Singapore Expo, Popular Book, Starhub & British Club
- Track record of Start-ups launch: Staytion, Action Stadium Singapore, Bounce Singapore & Zero latency
- Familiar with statutory regulations and requirements
our story
Rob Hetherington hatched the idea for Spider Entertainment in 2019 when malls and landlords seriously began looking at becoming entertainment destinations. As leasing agents, they all asked "who was going to fund the concept and who would operate?" During the pandemic Rob assembled the perfect team of location based entertainment expert
Rob Hetherington hatched the idea for Spider Entertainment in 2019 when malls and landlords seriously began looking at becoming entertainment destinations. As leasing agents, they all asked "who was going to fund the concept and who would operate?" During the pandemic Rob assembled the perfect team of location based entertainment experts to develop a new entertainment concept. Rob also set out to conquer the investment world and successfully set up a funding resource specifically for launching immersive entertainment venues.