Spider Entertainment
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Welcome

Spider has evolved and is filling a niche to provide Design, Business Planning, Build, and Operations for Immersive Technology and Immersive Experiences with an Operator’s mindset.  


To demonstrate our expertise we are delivering and opening a wholly-owned entertainment venue in 2024.


How can we help you?




THE BOARD

Spider Entertainment - Rob Hetherington, Founder

Rob Hetherington

Sally Reynolds-Wragg

Sally Reynolds-Wragg

CEO and Founder


  • 18-years Experience in International Sales, Marketing and Business Development for Start Ups, SMEs and MNCs  
  • 10+ years’ experience in Location Based Entertainment
  • Record in securing license agreements with Global Brands
  • Previously, as Commercial Director of Lappset Creative a leader in Design & Build of Branded Family Enterta

CEO and Founder


  • 18-years Experience in International Sales, Marketing and Business Development for Start Ups, SMEs and MNCs  
  • 10+ years’ experience in Location Based Entertainment
  • Record in securing license agreements with Global Brands
  • Previously, as Commercial Director of Lappset Creative a leader in Design & Build of Branded Family Entertainment Centres, led the business development to secure and build Peppa Pig World of Play Family Entertainment Centres for Merlin Entertainment in China and USA, as well as Mattel Play Family Entertainment Centres in EMEA
  • Strategist comfortable in identifying and activating new business work streams, as well as generating new clients for products and services in new markets worldwide
  • International Network of Operators, Suppliers and Investors. 
  • Relationships with complimentary consulting services, such as attraction feasibility, technology consultancy, that can be introduced and collaborated with to help deliver projects and attractions

Connect
Spider Entertainment - Sally Reynolds-Wragg - Chief Marketing and Development Officer

Sally Reynolds-Wragg

Sally Reynolds-Wragg

Sally Reynolds-Wragg

Chief Marketing & Development Officer


  • CEO Sliverstone Heritage Limited​
  • 25 years experience in Location based Entertainment Industry, six with the world's second largest attraction operator – Merlin Entertainments Ltd, most recently as Sales and Marketing Director for Legoland Windsor (2010)​
  • Since May 2013, as CEO of Silverstone Heritage Lt

Chief Marketing & Development Officer


  • CEO Sliverstone Heritage Limited​
  • 25 years experience in Location based Entertainment Industry, six with the world's second largest attraction operator – Merlin Entertainments Ltd, most recently as Sales and Marketing Director for Legoland Windsor (2010)​
  • Since May 2013, as CEO of Silverstone Heritage Ltd leading the project to build the Silverstone Experience at the Circuit. Secured significant Capital Raise through the Heritage Lottery Fund awarded, a grant of £9.1 million towards the £20 million. Attraction opened October 2019

CONNECT
Spider Entertainment - Kevin Smith - Operations Director

Kevin Smith

Sally Reynolds-Wragg

James Orchard

Operations Director


  • Over 25 years experience in operations management and commercial development across the Hospitality, Location Based Entertainment, Attractions and Leisure industry.
  • Specialist in Commercial Development, Operational Systems, Business Planning and Leadership Development
  • Experienced leader in new attraction opening, working 

Operations Director


  • Over 25 years experience in operations management and commercial development across the Hospitality, Location Based Entertainment, Attractions and Leisure industry.
  • Specialist in Commercial Development, Operational Systems, Business Planning and Leadership Development
  • Experienced leader in new attraction opening, working with respected brands such as Center Parcs and the Continuum portfolio of nationwide attractions.


CONNECT
 Spider Entertainment - James Orchard - Director Programme and Project Development

James Orchard

James Orchard

James Orchard

Director of Programme & Project Management 

  • 20 years Project Management and Operations Management experience delivering $100m+ projects across multiple sectors in location based entertainment
  • Track record of successfully delivering projects in the UK, France, Luxembourg and China working with International design and construction teams.
  • Lead

Director of Programme & Project Management 

  • 20 years Project Management and Operations Management experience delivering $100m+ projects across multiple sectors in location based entertainment
  • Track record of successfully delivering projects in the UK, France, Luxembourg and China working with International design and construction teams.
  • Lead Project Manager for KidZania UK and other LBE’s in the UK and China
  • Specialist in early risk identification for site acquisition strategies across EMEA 
  • Highly experienced in cost reduction, project delivery and procurement strategies


CONNECT
Spider Entertainment - Sean Curtis - Chief Strategy Officer

Sean Curtis

James Orchard

Sean Curtis

Chief Strategy Officer

  • Marketing Director for companies including LandSec, Lendlease and Marks & Spencer
  • Over 20 years working in International Retail Property sector including location based entertainment properties
  • Mentor, Investor and Board advisor to fast-growth start-ups in Property and Technology sectors
  • International speaker on Marketing, Loyalty and Proptech




CONNECT

FOUNDING PARTNERS

Spider Entertainment - Kevin Williams - Immersive Technology Director

Kevin Williams

Kevin Williams

Kevin Williams

Technology Director


  • Over 25-years of experience in the international immersive / interactive entertainment, amusement and location based entertainment attractions
  • Well-known presenter on the international market, at numerous conferences; a senior speaker of the Foundation Entertainment University, bootcamp for FEC investors
  • Track record work

Technology Director


  • Over 25-years of experience in the international immersive / interactive entertainment, amusement and location based entertainment attractions
  • Well-known presenter on the international market, at numerous conferences; a senior speaker of the Foundation Entertainment University, bootcamp for FEC investors
  • Track record working for leading providers of entertainment technology and operations in the sectors
  • Ex-Walt Disney Imagineer, having been head-hunted to work on unique immersive entertainment projects
  • Founded leading consultancy specializing in the deployment, operation and investment into the Out-of-Home entertainment market
  • Consulting for leading manufacturers of products, facility and those investing in the sector
  • Kevin is also the publisher and editor of the The Stinger Report, as Spider Entertainment proudly sponsors, to provide leading edge technology reporting for the immersive sector.

Connect
Spider Entertainment - Tracy Balsz - Director Business Development USA

Tracy Balsz

Kevin Williams

Kevin Williams

USA Business Development Director


  • Board member of the Themed Entertainment Association with 25 years in the Location Based Entertainment industry
  • Highly experienced marketing and business development consultant to the entertainment industry
  • Expert in Marketing strategy from brand design to digital campaigns
  • Strategic growth consultant, helpin

USA Business Development Director


  • Board member of the Themed Entertainment Association with 25 years in the Location Based Entertainment industry
  • Highly experienced marketing and business development consultant to the entertainment industry
  • Expert in Marketing strategy from brand design to digital campaigns
  • Strategic growth consultant, helping companies enter new markets - entrance strategies, new verticals, branding, messaging and outreach
  • Connections to the TEA global divisions and projects situated worldwide


CONNECT
Spider Entertainment - Ashley Lynch - Design Director

Ashley Lynch

Kevin Williams

Ashley Lynch

Design Director


  • 20 years experience of themed attraction, location based entertainment and architectural design
  • Creative and architectural lead on international projects including Mattel Play, De Schatberg Netherlands and Liverpool, Peppa Pig World of Play, Shanghai, Dallas & Michigan and Peter Rabbit at Flamingoland and Willows Farm.
  • Highly

Design Director


  • 20 years experience of themed attraction, location based entertainment and architectural design
  • Creative and architectural lead on international projects including Mattel Play, De Schatberg Netherlands and Liverpool, Peppa Pig World of Play, Shanghai, Dallas & Michigan and Peter Rabbit at Flamingoland and Willows Farm.
  • Highly experienced in delivering layout solutions and site feasibility to complex indoor and outdoor attractions.
  • Previous expertise as Senior Architectural Technologist on award winning Educational and Retail schemes in the UK.


CONNECT

MIDDLE EAST PARTNERSHIPS

Spider Entertainment - Abdualziz Basahal - Business Development Middle East

Abdulaziz Basahal

Business Development, Middle East

  • Versatile, forward-thinking and results oriented individual that has unyielding desire to achieve a high standard of work and above average record of efficient results.
  •  Over 10 years consultancy experience in the GCC region. 
  • Deep understanding of local business culture and current market trends. 
  • Will be th

Business Development, Middle East

  • Versatile, forward-thinking and results oriented individual that has unyielding desire to achieve a high standard of work and above average record of efficient results.
  •  Over 10 years consultancy experience in the GCC region. 
  • Deep understanding of local business culture and current market trends. 
  • Will be the Spider representative in the region to bring immersive entertainment to the burgeoning location based entertainment industry including Saudi Arabia’s Vision 2030.




CONNECT

our story

Rob Hetherington hatched the idea for Spider Entertainment in 2019 when malls and landlords seriously began looking at becoming entertainment destinations.  As leasing agents, they all asked "who was going to fund the concept and who would operate?" During the pandemic  Rob assembled the perfect team of location based entertainment expert

Rob Hetherington hatched the idea for Spider Entertainment in 2019 when malls and landlords seriously began looking at becoming entertainment destinations.  As leasing agents, they all asked "who was going to fund the concept and who would operate?" During the pandemic  Rob assembled the perfect team of location based entertainment experts to develop a new entertainment concept. Rob also set out to conquer the investment world and successfully set up a funding resource specifically for launching immersive entertainment venues. 

Let's Talk!

Contact Us

Let's Connect

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Better yet, see us in person!

Let's Talk and find out how Spider Entertainment can help your project 

Get Launched, Open for Business & Grow!    


 Rob@spiderentertainment.com (UK/Europe)


Tracy@spiderentertainment.com (USA)


Abdulaziz@spiderentertainment.com (MENA)

Spider Entertainment

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